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Protection of Personal Data vs. Marketing Communication

Tivadar Ötvös

Abstract

The article deals with the different legal institutes of data protection, and their possible violations during the communication processes with the customer in the field of Marketing.
Full Paper
Tivadar Ötvös
Research Associate

Tivadar Ötvös, Research Associate at gLAWcal, Master Candidate at College of Europe in Bruges and EU commission Marie Curie Fellow at Tsinghua University and at Beijing Normal University (Beijing, China). PhD in Civil Law at the Pavol Jozef Šafárik University in Košice - specialization: Legal Principles.

Summary

The article deals with the different legal institutes of data protection, and their possible violations during the communication processes with the customer in the field of Marketing.

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