The source of the majority of US-led frustrations of not upholding the TRIPS agreement, is sourced from the SARFT, the State Administration for Radio, Film and Television. The highly specific and public quota to only allow 20 foreign films into the Chinese market annually is frustrating to those who wish to tap into the largely untapped Chinese filmgoing market. Some innovation to get around these limitations are joint US-China or EU-China conglomerations to capture “blockbuster” status in both China and either the EU and US, or all three. Just in the 2018 year, the movies Skyscraper and The Meg have seen huge dollars invested by Chinese markets, and the setpieces are physically located in and around China to attract the blessings of the SARFT.. Even the US movie production companies are on board with this arrangement, hoping to strike rich on a movie targeted for the Chinese market. Skyscraper, has large amounts of Mandarin dialogue, The Meg has a number of lead actors and actress who are more famous in the nation of China. Instead of putting hard quotas on only allowing 20 foreign films into Chinese cinemas annually, they should instead employ the model of many US states. Here, these state governments hope to be the next “hollywood” by providing lavish tax breaks as an incentive to produce films in the state, in an effort to boost the local service economies.This more win-win instead of win-lose approach to regulating the markets should be applauded and invested in by all parties.
PDFPDFStay tuned for news on sustainable development, environment and climate change, international trade and human rights, Chinese issues and much more!
.png)
