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After few weeks from its launch, Brazilian users of the search engine Baidu Busca are experiencing censorship made in China. Theambitious Chinese tech search engine giant Baidu is globally expanding its business to be able to confront American companies. China’ s target is focused on Japan, Brazil, Egypt and Thailand as well.

Together with Baidu, the Chinese Communist Party is backing many of its friendly tech companies in order to support national economic growth and profit from the situation changing international public opinion.

Fully in line with the declaration of Wang Xiujun - deputy director of China’s State Internet Information Center according to whom “the struggle for ideological penetration” is a key point for the future of China - Baidu Busca shows search results purged of topics marked as sensitive by the Chinese leaders or produces results that link to the state-run People’s Daily newspaper with the state-approved version of the topic.

If the localized versions of Baidu succeed in the effort of establishing themselves in the global market, they will constitute a solid platform to leverage international public opinion and shape a new image for the People’s Republic of China. Still, the bad experience in the Japanese market seems to suggest it’s unlikely to happen.


The gLAWcal Team

LIBEAC project

Wednesday, 6 August 2014

(Source: TechCrunch)

This news has been realized by gLAWcal—Global Law Initiatives for Sustainable Development in collaboration with the University Institute of European Studies (IUSE) in Turin, Italy and the University of Piemonte Orientale, Novara, Italy which are both beneficiaries of the European Union Research Executive Agency IRSES Project “Liberalism in Between Europe And China” (LIBEAC) coordinated by Aix-Marseille University (CEPERC). This work has been realized in the framework of Workpackages 4, coordinated by University Institute of European Studies (IUSE) in Turin, Italy.