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TAOBAO JOINS POLICE IN BATTLE AGAINST ONLINE FAKE

Taobao, China's leading online shopping portal recently issued two reports that show the steps it has taken and progress it has made this year in fighting online counterfeits and piracy.

These two reports are to make Taobao’s endeavours in IP protection known to the public and even the industrial insiders. They describe how Taobao, Alibaba's online sales website, has been cooperating with police and intellectual property watchdogs nationwide in its battle.

In mid-December, Alibaba Corp and Zhejiang provincial IP office released the country's first e-commerce patent protection guideline. They will also try to establish a new mechanism to deal with online patent infringements, to share major information and hold regular meetings.

The national supervision of e-commerce business will become stricter and Alibaba needs to develop with the times.

Taobao has taken other self-help measures as well, such as setting up cooperative relationships with many brand companies, buying goods on Taobao to conduct random inspections.

 

The gLAWcal Team

LIBEAC project

Wednesday, 24 December 2014

(Source: China Daily)