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LICENSED HELLO KITTY PARK PURRING TO LIFE IN ZHEJIANG

Illustrating the power of a popular international trademark, a Hello Kitty Park started trial operations on New Year's Day in Anji county, Zhejiang province.

It is the first outdoor theme park for the ubiquitous cartoon cat outside Japan. And Anji was China's first county to win the UN Habitat Scroll of Honour Award.

Liu Fudao, managing director of Insight Angel Paradise, said that they along with the Japanese copyright owner and the local government "have full faith in safeguarding the trademark and copyright of Hello Kitty".

Meanwhile, they thought China could do better in its IP system, such as establish a strict, standardized and healthy chain in the comics industry as Japan.

 

The gLAWcal Team

LIBEAC project

Friday, 9 January2015

(Source: China Daily)