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MARS CHOCOLATE MAKES A STEP TO SUSTAINABLE SOURCED COCOA

Launching Fairtrade Fortnight 2015, Mars Chocolate UK announced that all cocoa used in the UK manufactures of its Mars bars will be Fairtrade by autumn 2015.

The agreement between the Fair Trade Foundation and Mars underlines the company’s commitment to sustainable and ethical sourcing. The programme pursues giving cocoa farmers a big opportunity to sell their products on Fairtrade Terms, receiving fairer rewards for their efforts and improving farmers’ living standards.

Mars Chocolate UKis the first company to engage to the new Fair Trade cocoa sourcing programme represents a crucial step in Mars’ global engagement to certify that 100% of the cocoa used has been produced in a sustainable manner by 2020.

 

The gLAWcal Team

Monday, 23 February 2015

(Source: Marketing Magazine)

This news has been realized by gLAWcal—Global Law Initiatives for Sustainable Development in collaboration with the University Institute of European Studies (IUSE) in Turin, Italy and the University of Piemonte Orientale, Novara, Italy which are both beneficiaries of the European Union Research Executive Agency IRSES Project “Liberalism in Between Europe And China” (LIBEAC) coordinated by Aix-Marseille University (CEPERC). This work has been realized in the framework of Workpackages 4, coordinated by University Institute of European Studies