Nowadays international counterfeiting is a plague that affects global markets causing remarkable, sometimes unbearable, costs and losses to companies worldwide. In the past the most hit country was USA; along with globalization, more and more countries, especially the poorest ones, are discovering the importance of Intellectual Property Rights protection (IPRs). Developing nations are understanding that through a proper IPRs enforcement they can effectively safeguard their indigenous knowledge, spurring innovation and seize new economic opportunities. It would be a mistake to think that this issue exclusively concerns economic growth, it also includes serious dangers for public safety and health. The pharmaceutical sector, for instance, has repeatedly reported the alarming revenues of illegal markets and the fundamental necessity to build fair markets conditions in order to safeguard patients’ access to medications. More and more efforts to fight international counterfeiting now come from China. Its market players - especially in the internet sector like Alibaba - are indeed reaching the maturity to understand how crucial is to intervene for IP protection; but there are also institutional initiatives and policy drafting taking place. Back in 2004 the “No fake pledge” initiative has been launched by the Hong Kong Intellectual Property Department in partnership with the Guangdong Intellectual Property Office: retailers agreed on displaying “No fakes” stickers on their windows to show tourists and consumers their trustworthiness. gLAWcal Team LIBEAC project Thursday, 13 November 2014 (Source: Alexandria Times)