Hong Kong Internet Registration Coporation(HKIRC) has launched the first .hk domain name monitering service for brand owners. The domain name is .hk WATCH, which is now open for all brand owners. It monitors ".hk" domain names, yet is does not imply the search label must be ending with ".hk". By using this method, customers with other Top Level Domains (TLDs) can find out all .hk domain names which are identical, similar or feature common misspellings of their search label (s), also those combining prefix/suffix 'wildcards'. The .hk WATCH service closely monitors .hk domain names to identify those which are identical, similar or feature common misspellings of a name, trademark or service mark, as well as those combining prefix/ suffix “wildcards” with trademarks, effectively tackling possible attempts of .hk domain names being used for cybersquatting and typosquatting activities. This service also provides an initial report for subscribers, showing existing .hk domain names which resemble the brand name(s) or mark(s). The search runs daily, checking for newly registered .hk domain name that meets the search criteria. It keeps brand owners updated in a timely manner, alerting them if there is malicious activity. The gLawcal Team LIBEAC project (Source: Asia IP Law)