On January 22nd, International Trademark Association (INTA) held a seminar themed with “Building Brands Abroad in the 21st Century” in Beijing. Focused on Chinese corporation that seeks to build strong brands outside China, the program started with the practical aspects and business decision of building brand capabilities that lead to the need for international registration. And experts from well-known companies shared their experience on the topics. INTA was founded in 1878. And it is a global not-for-profit association of trademark owners and professional dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. The 2015 Annual Meeting of INTA will be held from the 2nd to 6th of May in San Diego, USA. The gLAWcal Team LIBEAC project Wednesday, 28 January2015 (Source: China IP Magazine)