Over 90 percent of Malaysian citizens believe that businesses have a responsibility to achieve social goals, according to YouGov research. 

Since the 1970s, the Malaysian government started the New Economic Policy (NEP), serving as a backbone for sustainable development for the country. This was in response to the Malaysia's being a signatory to the UN's global Sustainable Development Goals (SDGs). 

 A unique aspect to Malaysia's national is the aforementioned corporate responsibilities standards. PropertyGuru, an international recognized organization that distributes awards in the areas of corporate social responsibility and sustainable development. This year, PropertyGuru gave out several awards to Malaysian developers, marking continued growth in national per the SDGs.

One of the stated goals is for the 193 signatory countries to build resilient infrastructure; promote inclusive and sustainable industrialisation; and foster innovation. Malaysia experienced 58 percent growth in road networks with improved connectivity between 2010 and 2015.

Recognizing the paradox involved in the idea of corporate social responsibility, Malaysian culture has responded to the point where companies must adhere to a global and national Good. These companies are rewarded with a social currency that is lacking in other nations. While the corporate responsibility is truly to profit and shareholders, it is a portion of the calculation for a company to adhere to these SDG standards.