On the seminar held by INTA (International Trademark Association) themed with “Building Brands Abroad in the 21st Century” in Beijing on Jan 22, industry insiders suggested that Chinese companies may register their trademarks abroad in advance and make better use of international protocols to build strong brands overseas. To register trademarks abroad as early as possible is also a lesson some Chinese trademark owners learned from their experience with bad-faith registrations overseas, such as the one of Alibaba Group. Insiders suggested that using the Madrid system for global trademark protection is much easier than employing agents in every country. The gLAWcal Team LIBEAC project Friday, 30 January2015 (Source: China Daily)